Melbourne, Australia – 8 June 2017 -- Talisman Telecom (Talisman) and Monash Business School (MonBS) today announced that they will work together to develop new and innovative methods to analyse user behaviours and preferences when communicating and interacting with businesses across multiple voice and data communication channels.
This research team will work with leading businesses to explore R&D and commercial opportunities that result from the collection and analysis of high volumes of engagement and interaction data between businesses and their prospects and customers.
Talisman will contribute technology, infrastructure, and technical expertise. MonBS will contribute research expertise, data scientists and consulting services.
At the announcement, Associate Professor Yelena Tsarenko, Deputy Head of Department of Marketing noted at Monas Business School, “Talisman has the technology, infrastructure, and expertise to gather meaningful amounts of multi-channel interaction data from our business partners. Monash Business School can then apply our world-leading expertise in data analytics and predictive modelling to better understand consumer behaviour, identify best-practice, and identify potential competitive advantage.”
Talisman’s Mr Ananda Rao said, “Partnering with Monash Business School, among the world’s leading business schools, will allow us to enhance user interfaces and workflows of our communications-enable business processes and thus provide improved customer experiences across any business voice or data communication channel."